Digital Marketing Jobs of the Month
HP India is hiring for the below digital marketing roles in the media team based out of Gurgaon.
1. Programmatic media experts with 2-2.5 years of experience.
2. Programmatic media experts with 4- 4.5 years of experience.
3. Social media experts with 4- 4.5 years of experience.
Interested candidates, please email your CV to kanika.sharma1@hp.com & diya@hp.com.
Immediate joiners or early joiners are preferred.
Diya Thampi
Publicis Groupe is urgently looking to hire for the following roles:
1.) Brand Services Partner (Account Management)
Experience: 7+ Years (Integrated Agency experience)
Location: Gurgaon & Mumbai
Interested candidates can share their updated profile at palshah2@publicisgroupe.net
Madison World is looking for exceptional Offline Media Planners with 3 to 10 years of experience.
If you’re a strategic thinker with a talent for navigating the dynamic media landscape, we want you! Bring your expertise in market trends, campaign optimization, and effective media strategy development to drive impactful results with us.
Location: Mumbai
Interested candidates can share their updated resume on megha.sanghavi@madisonindia.com.
GroupM hashtag #hiring for the following positions:
1. Paid Social Positions:-
Manager (4 – 6 years)
Skills Required- FB, Instagram, Linkedin, Snapchat etc. Paid Campaign, Team Handling, Reporting, Ms. Excel.
2. Paid Search Positions:-
Manager (4 – 6 Years)
Skills Required – Search Campaigns, Bing Campaigns, PPC, SEO, Reporting, Ms. Excel.
*PAN India location
*Team Handling experience required.
If you or anyone in your circle is interested, please share CV @ pitla.ashwini@groupm.com
Annalect India is hiring for Programmatic Analyst roles
in Hyderabad, Chennai, Mumbai , Coimbatore , Gurgaon & Bangalore Locations.
Looking for Immediate Joiners to 30 Days of Notice Period
Skills required: DV360/TTD platform experience only.
Experience : 2 – 7 years
Please share your resume to erugurala.priya@annalect.com
Performics India for Performance Media Associate
based in Mumbai (on site)
Requirements:- 2 to 4 years of experience in Performance Marketing –
Prior experience in Ecommerce / Retail sector –
Proefficient with Advertising & Marketplace channels such as Google Ads , Facebook Ads , Amazon ads , Shopee / Zalora (if applicable ) –
Advanced skills in Excel and PowerPoint- Understanding of the full client business funnel and target goals-
Great at team collaboration and client engagement
How to Apply: Send your CV along with a brief cover letter to mehejabin.sharif@performics.com with the subject line “Job Application for Performance Media Associate.”
📧Please do not share CV if you have recently been interviewed at Performics or you have already shared with my colleagues in recent past
Do share with someone who may need it ✨
PivotRoots Hiring!
Profile – Social Media
Exp Required – 2.5-4yrs
Location: Mumbai
Keyskills Required: Understanding of content and social media platforms, Campaign strategy, Ideation and management, Report management and generation, Client servicing, Client coordination, Content Strategist and Team management.
Agency Experience is a must.
Interested candidates with relevant experience can share their CVs at Shweta.mishra@pivotroots.com
Digital Tips Of the Month
https://learndigitechfree.com/category/blog/
Avoid These 5 Keyword Research Mistakes that could sink your SEO ship.
❌ Focusing on only 1 type of keyword
❌ Ignoring User Intent
❌ Overlooking Competitor Analysis
❌ Just thinking about the exact keyword match
❌ Ignoring Singular Keywords
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No industry moved faster than PPC this year.
And I don’t expect it to slow down in 2024.
Here are 5 trends I expect to see in the upcoming year:
1. Tracking is a mess and will become even worse.
2. Your edge lies outside of Google Ads: Offers and Positioning will be crucial.
3. Google will continue to lower the barrier to entry (with AI).
4. First-party data will become even more important.
5. Video campaigns (Shorts) will get pushed more.
In tomorrow’s issue of The PPC Edge, I’m breaking all of these down.
Google Ads: A Journey of Evolution
📅 Timeline Snapshot: 2000-2023
Embark on a trip down memory lane as Google Ads debuted in 2000, conquering the digital realm with 100% text-based ads fueled by the prowess of keyword targeting. By 2004, 56% of US internet users clicked on paid search ads, underscoring the effectiveness of this keyword-driven approach. However, challenges lurked with reach limitations, necessitating partnerships beyond Google Search and resulting in fragmented campaigns. The bidding battlefield was dominated by manual bidding, demanding intricate campaign management and expert finesse.
🤖 Evolution and Automation (2010-2020): Rise of the Machines
The landscape underwent a seismic shift with the rise of the Display Network in 2003 and Google’s acquisition of YouTube in 2006. By 2018, Display Ads contributed 16% to Google’s advertising revenue. The Smart Bidding revolution of 2017 leveraged AI, automating bid adjustments based on real-time signals and campaign goals. By 2020, 80% of Google Ads campaigns embraced Smart Bidding. Responsive Search Ads (RSAs) took the stage in 2017, offering flexibility that saw them become the default format by 2022, marking a paradigm shift towards automation and dynamic ad creation.
🤖 AI and Personalization (2020-Present): The Future Unfolds
The digital advertising landscape entered an era of user-centric focus, with personalized experiences based on user intent taking center stage. In 2022, Google reported that 70% of mobile searches were for specific local businesses, underscoring the significance of contextual relevance. AI tools like Google PMax and Smart Creatives emerged, autonomously generating ad components while human intervention remained vital for campaign optimization and brand alignment. Privacy concerns led to a shift away from third-party cookies, emphasizing contextual targeting and first-party data strategies. Conversational AI integrated into Google Search marked a new frontier, enabling direct user interaction with ads.
📈 Beyond the Headlines:
– Market Growth: From $40 billion in revenue in 2010 to a staggering $210 billion in 2022, Google Ads showcased consistent growth and adaptation.
– Mobile Boom: Mobile ad spending surpassed desktop in 2017, with nearly 70% of Google Ads clicks originating from mobile devices by 2023, emphasizing the importance of mobile-optimized campaigns.
– Global Reach: Google Ads serves users in over 190 countries, catering to diverse markets and advertising needs.
💡 In Conclusion:
Google Ads has evolved from a keyword-driven platform to a sophisticated ecosystem, powered by AI, automation, and user-centric experiences. Its ability to adapt to user preferences, embrace technological advancements, and prioritize privacy positions it for continued success in the ever-evolving digital advertising landscape.