Paid Media Manager
https://www.linkedin.com/jobs/view/3815247184
Job Summary:
The Paid Media Manager will play a pivotal role in driving user acquisition, engagement, and revenue through strategic paid media campaigns across various platforms. The ideal candidate will have a strong background in digital advertising, particularly within the cryptocurrency and blockchain industry.
Key Responsibilities:
Campaign Management:
- Develop, execute, and optimize paid media campaigns across platforms like Google Ads, Facebook, Twitter, and other relevant channels.
- Set clear KPIs and goals for campaigns, ensuring alignment with overall business objectives.
Budget Management:
- Manage and allocate budgets efficiently across different campaigns and platforms.
- Monitor campaign spend and ensure ROI targets are achieved.
Analytics & Reporting:
- Regularly analyze campaign performance metrics to derive actionable insights.
- Provide regular reports to the marketing team, highlighting successes, areas for improvement, and recommendations.
Audience Targeting:
- Utilize data-driven insights to identify and target specific audience segments effectively.
- Collaborate with the content and social media teams to ensure consistent messaging and branding.
Industry Trends:
- Stay updated with the latest trends and developments in the cryptocurrency and blockchain industry.
- Adjust strategies accordingly to capitalize on emerging opportunities.
Collaboration:
- Work closely with other marketing teams, including content, SEO, and social media, to ensure integrated and cohesive marketing efforts.
- Collaborate with external agencies and partners when necessary.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Business, or related field.
- Proven experience in paid media management, preferably within the cryptocurrency or fintech industry.
- Strong understanding of digital advertising platforms, tools, and best practices.
- Proficiency in analytics tools such as Google Analytics, Facebook Analytics, etc.
- Excellent analytical, communication, and project management skills.
- Ability to work in a fast-paced environment and adapt to changing priorities.
- Knowledge of cryptocurrency and blockchain concepts is a plus.
Senior Marketing Executive
https://www.linkedin.com/jobs/view/3812157635
Job Title: Senior Marketing Executive
Responsibilities:
– Develop and execute comprehensive marketing strategies aligned with company objectives.
– Conduct market research to identify trends, opportunities, and challenges.
– Uphold and enhance the company’s brand image through cohesive marketing initiatives.
– Ensure consistent messaging across all channels and communication materials.
– Oversee digital marketing campaigns, including SEO, SEM, email marketing, and social media.
– Analyze digital performance metrics to optimize campaigns and improve online presence.
– Lead content strategy and creation for various channels, including website, blogs, social media, and promotional materials.
– Ensure content aligns with brand guidelines and resonates with target audiences.
– Plan and execute multi-channel marketing campaigns to drive lead generation and brand awareness.
– Collaborate with cross-functional teams to ensure campaign success.
– Analyze market trends, competitor activities, and customer behavior to inform marketing strategies.
– Utilize data-driven insights to make informed decisions and adjustments.
– Foster a collaborative and innovative team culture.
-Coordinate with several suppliers across the UAE for branding and activations purposes.
-Navigating the brand’s journey through active collaborations with retail outlets, pharmacies, and strategic coordination with suppliers.
-Working on event planning and in-store activations.
-Making sure an event is on track to reach its objectives by monitoring results as they come in.
Qualifications:
– A Bachelor’s degree in Marketing, Business, or a related field.
– 4+ years of experience in a senior marketing role, demonstrating strategic thinking and execution.
– In-depth knowledge of digital marketing, content creation, and campaign management.
– Strong analytical skills with the ability to interpret data and metrics.
– Excellent communication and interpersonal abilities.
– A creative mindset with a keen eye for design and messaging.
Social Media Specialist – Dubai (UAE Nationals only)
https://www.linkedin.com/jobs/view/3765587445
The senior associate will support all social media activity via digital mediums such as the corporate EY MENA social media platforms; ey.com; and supporting the Assistant Director of Brand and External Communications and the wider Brand, Marketing and Communications (BMC) team with tasks relating to digital content.
The senior associate will also work with EY’s global PR and Social media network to ensure MENA sectors, service lines, products and programs all secure engagement online locally and globally.
The individual must have expertise in using social media platforms, analytical tools and content management systems.
The ideal candidate is an organized, proactive, professional. A strong writer who has the intellectual rigor to work with complex and/or technical subject matter to create compelling social media posts that engage an online audience.
Key Responsibilities
Write and edit social media posts for different platforms to the EY brand and style guidelines
Manage and maintain weekly social media activities calendar
Daily use of social media scheduling tool
Manage internal social media newsletter
Liaise effectively with digital agency to create social media campaigns and execute social media strategy
Keep up to date on social media platforms, practices and trends
Manage dedicated social media inbox
Bring fresh ideas and thinking to the team
Develop and expand social media communities and all social efforts
Act as an ambassador of the MENA BMC team
Pursue projects that are related to higher-level, strategic long-term objectives – help to prioritize projects to ensure alignment with key areas of focus for BMC and the business.
Skills And Attributes For Success
Strong writing skills and ability to work to a style and brand guide
Experience of delivering social media campaigns
Familiarity with content management systems, social media tools and analytics platforms
A strong team player and lateral thinker, comfortable working collaboratively, virtually and independently
Flexibility to adapt to rapidly changing situations
An ability to work with challenging, sometimes technical content
Cultural awareness and sensitivity, as this role will involve interaction with audiences in the region and wider
Ability to work under pressure and to tight deadlines, managing expectations along the way.
To qualify you must have
Bachelor’s degree (or equivalent area of study or experience)
Must be a UAE national residing in either Dubai
Bi-lingual (written and spoken English and Arabic)
1-2 years’ experience in the B2B, social media or Marketing and PR space.
Experience working with multiple teams and alone.
CRM – Digital Marketing Internship (Arabic Speaker)
https://www.linkedin.com/jobs/view/3815748435
At Chalhoub we use data to make a difference. As a CRM Trainee you will provide support to marketing on capturing, reporting, analysing and utilising customer information.
Assisting in and supporting new or existing CRM functions.
Participating in reviewing, analyzing, and evaluating sales, marketing and administrative user needs.
Analyzing marketing data and generating reports on customer information, call patterns, and demographics.
Help the CRM team to organise, plan and create target audience for each push
Support in stores from a CRM and digital marketing point of view
Ensure the clientelling app is running smoothly
What You’ll Need To Succeed
Good knowledge of dashboard analytics
Arabic speaker is a must
You will be determined to succeed in all you do
You take initiative, listen, learn and challenge the status quo
You like to have fun and you will bring positivity and a smile to your work and the team!